CARTA  

Logo Design
Art Direction
Illustration

Charleston’s Transportation Authority wanted to brand their new North Area Shuttle. The completely free shuttle connects a prominent shopping district, with hotels and the airport.

The streamline NASH logo was designed first. Then, Art Deco travel posters inspired the depth of field, blocks of color, and geometric shapes for the buswrap. The custom illustration allows the area's recognizable landmarks to be included in the same skyline. The Mayor is happy. The environment is happy. And so are the folks getting free rides.